SRAM – What Next?Written: November 22, 2011
Bike Tart's Musings
Rumours are circulating that we’re going to see something new from SRAM later this week… But what might it be?
The rumours seem to indicate it won’t be anything electronic. They also point to 11-speed, and seem to indicate a move away from double-tap. They’re also (apparently) dropping Red.
How much of this is true, or whether or not this announcement will even happen at all remains to be seen. Dropping their key functional characteristic in the double tap and not going electronic are the two big surprises for me – probably more so the double tap than the non-electronic as well.
Thoughts circulating my mind are how they’ll approach shifting in the absence of both double tap and circuit boards, what their USP will be to attempt to challenge the electronic groups at the top end (weight is my guess) and which end of their range will get this new treatment first (logically Red, given that they’re planning to drop that).
I’ve been banging on about SRAM going electronic for at least a year now. Them eschewing it despite what sounds like a complete groupset redesign sounds like a brave move, especially following announcements from Campag and Shimano in recent weeks. But perhaps they’re offering something that will out-perform electronic? Who knows.
Regardless, I’m keen to see it – if it materialises and isn’t all just hype that is…
Tags:2012 Red,Apex,double tap,Force,Rival,rumours,SRAM,sram 2012,SRAM Red,sram rumours
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